The Desert remains a unique and challenging place for Australia's exporters yet they continue to thrive. Knowledge, products and services from the desert are now more than even being realised and demanded by high value international markets. For once desert isolation is more positive than negative. Numerous agricultural industries are becoming premier exporters by branding and developing desert knowledge, products and services. By utilising the latest technology, coupled with up to date market research and the specialist knowledge of desert production systems the exporter is now a valuable part of the today’s desert landscape.