The study explored domestic tourist 4WD experiences in desert Australia to shed light on market issues facing desert Aboriginal people involved in tourism. Photographs taken by participants during a 4WD tag along tour were analysed in order to understand the tour from participant experiences. Photographs highlighted that participants had a detailed knowledge of desert contexts, liked to demonstrate unique insights and maintained perspectives according to their life stories. The results implied insularity, despite a demonstrated awareness by participants of Aboriginal issues. The study provides unique insights into the social contexts of domestic markets and Aborigines in tourism.